Recycle Coors is a 360 advertising campaign made to influence the audience to recycle their cans while participating in outdoor activities. This campaign is meant to put the audience in the shoes of the cans they leave in the dust, and how the cans feel alone and sad because they were not properly recycled. Campers will be encouraged to recycle by placing guerilla signs in campsites. An interactive vending machine that dispenses a limited edition Coors Light Water Can when 5 cans are recycled will also give the average person an incentive to recycle.
For Educational Purposes Only